Weekly newsletter
The Ecom Signal Briefing
A weekly diagnostic for experienced e-commerce operators.
What you'll receive
Metric interpretation
How to read MER, ROAS, contribution margin, CAC/LTV — and when they stop telling the truth at scale.
Patterns across brands
Anonymised observations from operators running real spend. What's actually working, what isn't.
Decision framing
What to look at next, what to ignore. Frameworks for making scaling decisions under uncertainty.
What this isn't
Growth tips
Weekly hacks
Motivational content
Promotional emails
Written for operators running £500k–£10M/year.
If you're pre-revenue or looking for beginner guides, this isn't for you.