The Growth Lab Blog
Insights on e-commerce growth, paid advertising, and creative strategy. Straight from the trenches of managing millions in ad spend.
Featured
Meta Advantage+ Shopping Campaigns: The 2024 Guide
Everything you need to know about Advantage+ Shopping campaigns and how to use them effectively for your e-commerce brand.
5 Signs Your Ad Creative Has Fatigue (And How to Fix It)
Learn to spot the warning signs of creative fatigue before your campaigns crash, plus strategies to keep your ads fresh.
ROAS vs MER: Which Metric Should You Trust?
Understanding the difference between platform ROAS and blended MER, and when to use each for decision making.
All Posts
How to Brief UGC Creators for Ads That Actually Convert
A step-by-step framework for briefing UGC creators that results in scroll-stopping, conversion-driving content.
The 20% Rule: How We Scale Ad Spend Without Killing ROAS
Our proven approach to scaling campaigns profitably, used across dozens of 7 and 8-figure DTC brands.
Google Performance Max vs Meta Ads: Where Should You Spend?
A comparison of the two biggest paid ad platforms for e-commerce and how to allocate budget between them.
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