ROAS Calculator
Calculate your Return on Ad Spend to understand campaign profitability.
Enter Your Numbers
Revenue generated from your ads
Amount spent on advertising
Your Results
ROAS
Enter values
0.00x
0% return
Gross Profit
$0
Profit Margin
0.0%
Enter your revenue and ad spend to calculate ROAS.
How ROAS is Calculated
ROAS = Revenue ÷ Ad Spend
Example: If you spend $2,500 on ads and generate $10,000 in revenue, your ROAS is 4x ($10,000 ÷ $2,500 = 4). This means for every $1 spent on ads, you're generating $4 in revenue.
What's a Good ROAS?
Below 1x: You're losing money on every dollar spent.
1-2x: Break-even territory. May be profitable depending on margins.
2-4x: Healthy range for most e-commerce brands. Sustainable growth.
4x+: Excellent performance. Good opportunity to scale.
Note: The "right" ROAS depends on your profit margins. Use our Break-Even ROAS Calculator to find your target.
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